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Marketing and Design Management

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Marketing and Design Management

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Marketing and Design Management by Margaret Bruce
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This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.

Table of Contents

The marketing and design management interface; product development and corporate communication; cases on retail, services and industrial products; best practice; key developments.
Release date NZ
June 12th, 1997
Country of Publication
United Kingdom
Cengage Learning EMEA
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