This text looks at the interface between marketing and design management, with particular focus on product development and corporate communications. It considers such issues as the role of design on the organization, new product strategies and the effectiveness of the marketing/design relationship.
Table of Contents
The marketing and design management interface; product development and corporate communication; cases on retail, services and industrial products; best practice; key developments.
Marketing and Design Management
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Format:
Paperback
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Description
Release date NZ
June 12th, 1997
Audiences
- Postgraduate, Research & Scholarly
- Professional & Vocational
- Undergraduate
Country of Publication
United Kingdom
Illustrations
facsimiles
Imprint
Cengage Learning EMEA
Pages
260
Publisher
Cengage Learning EMEA
Series
Dimensions
156x234x11
ISBN-13
9781861521736
Product ID
2068401
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