Excerpt from Making Sense of It: Strategic Alignment and Organizational Context From an interpretive standpoint, organizational context can be viewed as those internal processes that impact how managers will interpret strategic events (thomas and mcdaniel, As delineated by Daft and Weick the critical aspect of these processes lies in their ability to facilitate the collection of data regarding actual and potential changes. These search activities are seen as activators of strategic issue interpretation and subsequent action Dutton and Duncan, 1987) and involve efforts to scan and assess the external environment (hambrick, 1982) as well as the organization's internal environment (cowan. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.