The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. In pitching for new business, ideas and emotional intelligence dominate. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life...Life's a Pitch is the ultimate how-to book - a mixture of mechanics and magic. Nothing like it has been written before. A mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, this book will prepare you for success. So whether at a sales conference in corporate conference room hell or over lunch at a glamourous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. And the results of a successful pitch are - quite simply but rather persuasively - money and power.Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.

Author Biography

Stephen Bayley (Author) Nearly forty years ago, Terence Conran plucked Stephen from the obscurity of provincial academe to do his good works. The result was The Boilerhouse Project promoting design at London's V&A museum, which became the most successful gallery of the eighties, and The Design Museum that followed it. Since then, Stephen has become one of the world's outstanding commentators on design and popular culture. Intelligence Made Visible, the book he wrote with Terence, has been translated into fourteen languages. Terence came to Stephen's wedding and complained about the food. Over the years they have often fallen-out, but always fall back in.Roger Mavity (Author) Roger has been hired by Terence many times, and fired nearly as often. First at the French Gold Abbott ad agency where Roger won the Habitat advertising account; then at two more agencies, including Mavity Gilmore, his own business. In 2006 he became Chief Executive of Conran Holdings, Terence's business empire, where he stayed for seven years.