Alistair Croll is an entrepreneur, author, and conference organizer. He's written four books on technology and society, including the best-selling _Lean Analytics_, which has been translated into eight languages. He's the cofounder of web performance startup Coradiant (acquired by BMC), the Year One Labs startup accelerator, and a number of other early-stage companies. A prolific speaker, Alistair was a visiting executive at Harvard Business School, where he helped create a course on data science and critical thinking. He's founded and chaired a number of the world's leading technology events, including Cloud Connect, Strata, Startupfest, Scaletech, and the FWD50 Digital Government conference. He's currently working on _Just Evil Enough_, the subversive marketing playbook. Alistair lives in Montreal, Canada, and writes at [acroll.substack.com](http: //acroll.substack.com). Benjamin Yoskovitz is a serial entrepreneur with over 15 years of experience in web businesses. The co-founder of Standout Jobs and Year One Labs, he is also an active mentor to numerous startups and startup accelerators. Ben is the author of "Instigator Blog" (instigatorblog.com), and regularly speaks at startup conferences. He's currently VP Product at GoInstant, which was acquired by Salesforce in 2012.