Business & Economics Books:

Introduction to Travel and Tourism

An International Approach

Format

Paperback

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Introduction to Travel and Tourism by Michael M. Coltman
$283.99
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Description

The fundamentals of travel and the impacts of tourism throughout history and the world Introduction to Travel and Tourism: An International Approach presents an all-encompassing exploration of the travel industry. Whether you are planning a career in travel or simply enjoy new places, this book offers in-depth information from a global perspective. Authoritative discussion covers tourism, attractions, food, planning, accommodations, transportation and more, with a full examination of economics, cultural impact, environmental effects, and governmental involvement. Insightful explanations surrounding marketing, feasibility, travel agencies, wholesalers and operators will appeal to career-minded readers, and an appendix covering franchising offers new perspective on the industry's future.
Release date NZ
March 1st, 1989
Country of Publication
United States
Imprint
John Wiley & Sons Inc
Pages
384
Dimensions
191x234x19
ISBN-13
9780471288626
Product ID
3087638

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