This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals. of online marketing implementation,_ including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use.
Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.
Miguel Angel Todaro is originally from Buenos Aires, Argentina. He has been an advisor to important corporations in marketing, multimedia, and e-commerce projects. He is an expert in software development, with a strong background in graphic design, multimedia programming, and marketing. In 1997, he developed one of the first automotive e-commerce projects on the net for the Italian company, Fiat Auto International Corporation. As a consultant he helped major organizations, such as UNICEF, AIGA, Oracle, and IBM. He also developed experimental multimedia e-learning ventures for different companies in North America, including BP and Methanex Corp.