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International Marketing by Kristiaan Helsen
International Marketing by Kristiaan Helsen
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Global Marketing Management by Masaaki (Mike) Kotabe
$377.00
Global Marketing Management
by Masaaki (Mike) Kotabe ~ Paperback / softback
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International Marketing

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Description

* Offering more real-world application and experience, this book arms marketing professionals with a true understanding of the concepts needed to achieve a global reach * Uncovers all the latest trends and hot topics in the field * Emphasizes the multilateral nature of marketing * Prepares readers to manage global marketing activities in an increasingly competitive environment
Release date NZ
November 18th, 2014
Audience
  • Professional & Vocational
Edition
6th Edition, International Student Version
Pages
624
Dimensions
205x252x21
ISBN-13
9781118830284
Product ID
24942065

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