Now in B format. From the bestselling author of ATTENTION ALL SHIPPING comes the first travel audio book to examine the global appeal of the King of Rock'n'Roll Since his death in 1977 Elvis Presley has become an even greater cultural icon than when he was making records and consuming deep-fried peanut-butter-and-banana sandwiches. IN SEARCH OF ELVIS sees Charlie Connelly set off on a journey to discover what makes Elvis so significant today and how his spirit is being kept alive more than half a century after he changed popular culture for ever. Charlie's odyssey takes him to Finland to meet an academic who performs Elvis songs in long-dead languages - while wearing a kilt; to Canada to find the orthodox Jewish Elvis tribute artist, Schmelvis; to Scotland to get fitted out with the Presley tartan; and culminates in Memphis, where Charlie stays at the Heartbreak Hotel (which is at the end of Lonely Street) and records a song in Sun Studio, the very room where Elvis arguably invented rock'n'roll.