Project: Caleb exists to help organizations with their branding and marketing efforts, as well as developing and delivering learning experiences to help organizations be more effective. Before Project: Caleb, John founded InPlainSite Marketing, a leader in developing and delivering digital marketing strategies. John consulted and presented to Fortune 100 and 500 companies. He is a bestselling author of thirteen books, his latest was Outcome-Based Marketing: New Rules for Marketing on the Web. John's musings are regularly picked up by TheStreet.com, Entrepreneur.com, Visa Business, Yahoo! Finance, MSNBC.com, The Globe and Mail, Reuters, and The New York Daily News. John has served on the boards of nonprofits for more than a dozen years. He has enjoyed leading as either president, chairman of the board or as a director doing what he can to help organizations succeed. He has also valued his time as a volunteer in the trenches. As president and chairman of the board, John has helped launch a crisis pregnancy center and thrift shop while living in Illinois. In Colorado, he was asked to be president and chairman of the board for a startup Christian school in Woodland Park. He has also served as a director on the board of an entrepreneurial organization, Middle Market Entrepreneurs, in Colorado Springs. He has served on a leadership council, as creative director and as a church volunteer in many other capacities. John believes his most rewarding times as a volunteer are when he gets to work alongside Kay or one of their children or grandchildren. Today, John's life centers on God, family, church, and community. John loves spending time with Kay, his bride and best friend of 47 years of marriage. They have three of the greatest kids, okay grownups, on this planet as well as eight grandchildren. John and Kay live in Colorado Springs.