What is an idea? Who needs ideas? Where do we get ideas? Taking an insightful look at the process of creativity, the author of this book combines elements from diverse areas including psychology, sociology, religion and philosophy. She develops the idea that the creative process is intrinsic to each of us and that the human brain is extremely flexible. Arguing that we need to listen to our inner selves rather than rush into a dictated process, the book most importantly introduces an altogether new ways of thinking and living.