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Getting the Bugs Out

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Getting the Bugs Out

The Rise, Fall and Comeback of Volkswagen in America

Format

Paperback

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Getting the Bugs Out by David Kiley
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Description

This is the story of the rise, fall, and re-birth of Volkswagen - both the company and the car. An auto industry expert and experienced journalist explains how VW lost its focus for decades and then regained it through a better understanding of its core market, savvy marketing, terrific advertising, and solid manufacturing and design. The book also captures the affection of people who love the new ads, the cars, and the spirit of the company, with great photo inserts.

Author Biography

DAVID KILEY, the Detroit Bureau Chief at USA Today, is a journalist with fifteen years of experience covering the auto industry. Kiley has written extensively for Adweek and Brandweek magazines and has been featured as an automotive and advertising analyst on Nightline, CNBC, CNN, the Today show, and other TV news programs.
Release date NZ
November 4th, 2002
Author
Country of Publication
United States
Edition
New edition
Illustrations
Illustrations
Imprint
John Wiley & Sons Inc
Pages
302
Dimensions
138x224x22
ISBN-13
9780471263043
Product ID
3088195

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