Excerpt from Fashion Is Spinach Lanvin and Chanel, Hawes and Valentina, are funda mentally occupied with selling style. The manufacturer and the department store are primarily occupied with selling fashion. I don't know when the word fashion came into being, but it was an evil day. For thousands of years people got along with something called style and maybe, in another thousand, we'll go back to it. Style is that thing which, being looked back upon after a century, gives you the fundamental feeling of a certain period in history. Style in Greece in 2000 bc. Was delicate outdoor architecture and the clothes which went with it. Style in the Renaissance was an elaborately carved stone cathedral and rich velvet, gold trimmed robes. Style doesn't change every month or every year. It only changes as often as there is a real change in the point of view and lives of the people for whom it is produced. Style in 1937 may give you a functional house and comfortable clothes to wear in it. Style doesn't give a whoop whether your comfortable clothes are red or yellow or blue, or whether your bag matches your shoes. Style gives you shorts for tennis because they are practical. Style takes away the wasp-waisted corset when women get free and active. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.