Metaverse fashions are created through the combination of virtual reality, augmented reality, motion capture software and hi-fidelity internet logistics. This book aims to demystify these and other technological innovations, and explore fashion's new roles within the metaverse's digital domains, platforms and portals. It explains how the market for virtual clothing was sparked by online game characters and how today's digital fashions are promoted by celebrities, popstars and athletes. It discusses the impact of new types of influencers, existing as avatars, not just on leading fashion brands but on wider global issues. The book reveals what a complex construction the metaverse is and how the impact of AI, Web 3, NFT merchandise, experiential marketing and token-based, blockchain economics could radically redefine what the fashion industry designs and sells, and ultimately what consumers will wear in the future. It also examines the bigger questions of ethics, governance and what influence the metaverse will have on the global markets and consumer lifestyles.