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Exploring Markets by Stefan Kuhl
Exploring Markets by Stefan Kuhl
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Exploring Markets

A Very Brief Introduction
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Description

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment - one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment - or, more specifically, exploring markets - is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.
Release date NZ
September 1st, 2017
Author
Audience
  • General (US: Trade)
Illustrations
illustrations
Pages
62
Dimensions
127x178x4
ISBN-13
9780999147948
Product ID
27420154

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