European Logistics

Name: European Logistics
SKU: 3095423
Price: 138.00 NZD
Availability: InStock

Markets, Management and Strategy

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Format:

Paperback / softback

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$138.00

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Description

Already widely adopted in hardback, this highly successful book has been updated and is now available in paperback for students studying logistics and distribution as part of business and marketing degree courses.Based on five years of fieldwork, it is a timely analysis of the current status of logistics and its future role in European business. The book:* Includes 10 case studies of major companies including Sony and NFC* Considers demand and supply in the market place for logistics services* Looks at the rise of mega carriersConcluding with an assessment of the future, the authors ask what will happen to prices given the impact of freight transport deregulation and what will happen as we near the end of the 1990s and prepare for the next century.

Author Biography:

DR James Cooper is Director of the Cranfield Centre for Logistics and Transportation, where he specializes in intetnational logistics. Michael Browne is BRS Professor of Transport at the Transport Studies Group, University of Westminster, where he teaches freight transport and logistics on the Master's programme. Melvyn Peters is a Teaching Fellow in the Cranfield Centre for Logistics and Transportation.

Release date NZ

March 24th, 1994

Author

Audiences

Postgraduate, Research & Scholarly
Professional & Vocational
Undergraduate

Edition

2nd edition

Pages

344

Dimensions

156x230x19

ISBN-13

9780631192268

Product ID

3095423

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