What is Shopper Technology? It consists of tactics and applications that engage and motivate shoppers, analyze their behavior, and enable trading partners to improve their operations. Retailers and consumer packaged goods (CPG) manufacturers are embracing these new solutions as technology becomes a true agent of change. The providers of these solutions have invested mightily in the future of this industry. Their sophisticated offerings are built on a foundation of thought leadership. This book is all about sharing that information and insight. There are chapters that outline challenges facing merchants and marketers. Some chapters present the essentials of Shopper Technology, while others offer a deeper dive into these solutions and their implications. Because of Big Data, digital innovations, and an evolving path to purchase, the job of merchants and marketers often seems daunting. So consider this book as a way to cut through the clutter as technology roars on, competition heats up, and shoppers become more demanding. Coming to grips with technological change may be challenging, but it is the key to success.

Author Biography

The Shopper Technology Institute (STI) aims to create awareness of established and emerging shopper technologies and practices for retailers, wholesalers and CPG manufacturers. It achieves these goals by publishing newsletters and books, conducting research, hosting share groups, providing education through webinars and webcasts, connecting with the industry through social media channels such as LinkedIn and Facebook, and networking through the annual LEAD Marketing Conference, which STI produces. In sum, the Institute is a one-stop clearinghouse for trends and developments in Shopper Technology as well as a forum for thought leadership and an advocate for best practices. For more information, visit www.ShopperTech.org.