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Entrepreneurship in Micro-enterprises

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Entrepreneurship in Micro-enterprises

A Strategic Analysis of Manufacturing Industries in Kenya - Textiles, Woodwork and Metalwork

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Entrepreneurship in Micro-enterprises by Kenneth R. Gray
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This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries.
Release date NZ
December 1st, 1995
Country of Publication
United States
University Press of America
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