Ron Seigel is a serial entrepreneur, an inventor of a digital adverting methodology in travel commerce and an author. In the 1970's he and his wife, Alexandra taught over 100 weekend courses on teamwork and relationships that were accredited as continuing education at UC Berkeley and the University of San Francisco. They provided thousands of hours of personal and professional coaching for private clients and developed a coaching training program, based on their proprietary methodology, for a major international personal development firm.In the 80's and 90's the Seigels owned a commercial real estate firm in Beverly Hills, specializing in sales and leasing for the high-end retail and entertainment industry sectors. They then emerged in the new millennium as the leading brand strategists in the luxury real estate industry working internationally with professionals and independent firms who were bent on becoming market leaders, and with developers of major luxury condominium projects. Other notable marketing consulting projects included the first ever philanthropic sporting event sponsored by Dom P�rignon and Legends Invitational Golf Tournament in Pebble Beach, one of the most prestigious and longest-running privately owned golf tournaments that benefits the Navy SEAL Community. When Alexandra had a stroke in 2022, Ron completely re-focused their marketing consulting firm, Napa Consultants, International, in the field of health and wellness and launched Operation Stroke Care, a 501(c)(3) whose mission is to radically reduce the high cost of caregiver overwhelm as a health issue and its side effects to businesses and taxpayers.