Business & Economics Books:

Economia En Colores / Economics in Colors

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Paperback

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Economia En Colores / Economics in Colors by Xavier Sala-i-Martin
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Del modo mas desenfadado, divertido y fresco, Xavier Sala i Martin nos ofrece en cada capitulo una explicacion magistral que situa la economia al alcance de todos, la aplica a situaciones cotidianas y, en definitiva, la muestra como nunca antes la habiamos visto: en colores. Divertida, proxima, comprensible, diferente... La economia como la explica este comunicador tan carismatico deja de ser una asignatura plomiza para convertirse en una aventura a todo color. Xavier Sala i Martin demuestra que la economia puede divertir e interesar, que no tiene por que ser abstracta y lejana, y nos la descubre detras de muchas de las decisiones que tomamos en nuestro dia a dia. Tras el exito del programa de television Economia en colors (emitido por TV3 Televisio de Catalunya), Sala i Martin ha querido ampliar en este libro el contenido de cada capitulo con informacion mas detallada y un analisis mas profundo. Cada capitulo empieza con una historia que plantea un enigma economico, sigue con una incursion en uno de los ocho campos de la economia que nos permite ir descubriendo conceptos y anecdotas curiosas, y acaba con una conclusion que intenta resolver el enigma inicial. Asi, en Economia en colores, Sala i Martin explica los secretos de los economistas, los trucos de la Bolsa y las estrategias de las empresas. Tambien se pregunta que significa ser rico, como surge una idea, que significa innovar, en que consiste el capital humano, cual ha sido la historia del dinero y muchas otras cosas, siempre con el objetivo de acerca la economia a la calle. Porque la economia, como las americanas de Xavier Sala i Martin, esta llena de colores.""ENGLISH DESCRIPTION Xavier Sala I Martin illustrates that economy can be fun and interesting, that it should not be abstract or difficult, and he proves it by using examples of many decisions that we make in our everyday lives. After his successful TV series ""Economics in Colors,"" Sala I Martin decided to make each episode a chapter of the book and add more detailed information with deeper analysis. Each chapter starts with a story that sets an example of an economic puzzle or riddle, followed by a descent into one of the eight fields of economics that allows us to discover concepts and curious anecdotes, and finally ends with a conclusion that hopes to solve the initial riddle.
Release date NZ
September 18th, 2017
Country of Publication
United States
Imprint
Debolsillo
ISBN-13
9788466339407
Product ID
26827847

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