• Currently there are 70-80 million American households with dogs and 74-96 million with cats. The U.S Pet industry is worth $62 billion dollars and rising. • The popularity of current TV shows featuring dogs and cats—including National Geographic’s Cesar 911 with Dog Whisperer Cesar Millan, (a story featuring Millan is included in the book), Animal Planet’s, My Cat From Hell, with cat behaviorist Jackson Galaxy (who has agreed to provide a quote for the book), and Animal Planet’s Pitbulls & Parolees—show how many people are interested in animal-related stories and information. • Dog and cat videos on Youtube are reaching billions of people today • 133 million Americans have at lest one chronic disease, many of which are preventable through lifestyle; this book is the first of its kind to offer an alternative perspective on prevention and healing through our relationships with our companion animals. • Celebrity contributions for the book include Jack Canfield, Jackson Galaxy, and Jane Velez Mitchell.