Digital Disruption is the use of new technology to improve traditional processes and procedures. It speaks to a wide range of sophisticated solutions such as virtual reality, augmented intelligence, blockchains, and others being deployed in today's era of personalization, omnichannel retailing, and influencer marketing. "Disruption" is a rather negative word, so let's look at its positive outcome. The mutual customer of trading partners-the grocery shopper-stands to benefit once the disruption settles down. It's a digital world now, and there's no going back. Coming to grips with digital disruption begins by understanding its impact and implications. This book aims to be your guide. Thought leaders and solution providers have outlined the new processes and procedures so that merchants and marketers can chart a new path in today's rapidly-changing marketplace.