Business & Economics Books:

Design Thinking

Integrating Innovation, Customer Experience, and Brand Value

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Paperback

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Design Thinking by Thomas Lockwood
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Description

This title is filled with practical and insightful expert advice on how to increase productivity through creativity and innovation. Packed with intriguing and insightful case studies and practical advice, "Design Thinking" is a comprehensive guide to increasing productivity through cultivating creativity. Divided into three sections that focus on the use of design for innovation and brand-building, the emerging role of service design, and the design of meaningful customer experiences, this book provides readers with the strategies and confidence necessary to encourage the growth of creative thought within their business. Featuring 30 articles, written by industry experts, that show how to build a solid brand foundation, solve problems with simplified thinking, anticipate and capitalize on trends, figure out what consumers want before they do, and align mission, vision, and strategy with a corporate brand, this is a must-have reference for anyone wanting to increase their businesses productivity.

Author Biography

Thomas Lockwood is president of the Design Management Institute and a visiting professor at the Pratt Institute in New York City.
Release date NZ
November 10th, 2009
Country of Publication
United States
Illustrations
20 black & white illustrations
Imprint
Allworth Press,U.S.
Pages
304
Dimensions
152x229x155
ISBN-13
9781581156683
Product ID
3691808

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