In Decision Analytics: Microsoft Excel, best-selling statistics expert and consultant Conrad Carlberg shows the reader how to easily distill "Big Data" into manageable sets. Carlberg's hands-on tutorial guides the reader through using decision analytics to segment customers (or anything else) into sensible and actionable groups and clusters - and then using those groups to improve everything from pricing to cross-selling, investment decisions to inventory management. Throughout, he provides Excel workbooks containing complete sample data and analyses: workbooks designed for easy adaptations to personal or academic use.

Author Biography

Conrad Carlberg has written eleven books about quantitative analysis with Excel, including Statistical Analysis: Microsoft (R) Excel 2010 and Predictive Analytics: Microsoft (R) Excel. His company, found at www.conradcarlberg.com, focuses on the quantitative analysis of data that companies routinely collect in their sales, employee, customer management and other operations database systems. Carlberg holds a Ph.D. in statistics from the University of Colorado and has 25 years' experience applying advanced analytical techniques. Conrad Carlberg lives near San Diego with his wife, not too far from the beach, but high enough that the rise in the sea level is unlikely to convert their home to waterfront property. Two cats round out the indoor menagerie; the three rabbits are required to stay outside.