This book will highlight fifteen successful case studies of data analytics in Marketing and CRM applications. These case studies cover a broad array of consumer product and service industries. The book discusses many important business applications today, such as high-dimensional data integration for holistic consumer insight, cross-channel marketing, On-line to Off-line and Off-line to On-line data intelligence transfer, customer lifetime value, advanced predictive analytics, real-time application of consumer insight, data marketplace, and platform technology for scalable big data analytic solutions.