This is a book for everyone in business - multi-nationals, corner shops and stores like yours! This is a new and lively approach to looking after the very people who keep your business in the black - your clients and customers. Clients can be demanding, rude, pre-occupied, inefficient or poor communicators - or positive, focused, inspiring and loyal. What are yours like? They are the key drivers in business situations and without them, suppliers would have no work and no business. Here is a book full of tips and tactics to ensure that the client-supplier relationship is profitable for both parties and can be long and lasting. Get it right and your clients will love you forever! It is aimed at people at all levels in organisations and businesses who have any sort of contact with clients - face-to-face or by phone or computer - people who want their businesses to survive and want to improve the way they deal with clients.