Business & Economics Books:


The Roadmap to a Terrific Experience Culture



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Culturrific! by Matthew Hudson
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Providing our customer with an experience is the new "norm" in business. It's no longer enough to meet expectations, you have to exceed them. This book will help you do just that. Based on years of research and practical application, this book can be used by any business or organization today to help them transform their current culture into a experience one. This updated 2nd edition explores the impact of a post-digital world with its Millennial and Gen Z workforce on corporate culture. It includes new chapters and illustrations throughout. This book will show you the roadmap to building a terrific experience culture within your business.

Author Biography

Matthew Hudson started as a part-time sales associate in Sear's in 1983. Through his 31 years in Sales & Marketing, Matt has managed a store with himself and a part-timer working bell to bell 7 days a week. He has opened over 200 stores, been a Director of Stores for a 3,000 employee, $700M chain, a COO of a 17 store, $70M chain and even owned his own 4-store chain in Fort Worth, Texas. He has won many awards for his retail efforts through the years and is widely considered a corporate culture and sales training expert. Matt served as a principal for 10 years in the consulting firm, Penumbra Group, Inc. based in of New Hampshire before starting @hudsonhead. While there, he focused on helping small, emergent companies make the leap from entrepreneurialism to true corporations through implementing an experience culture. He is the author or co-author of 4 books, Culturrific! (on creating a service culture in your business), Signs Sell (the power of signage in your business), The Retail Sales Bible (best selling book on selling for retailers), and Advisor Selling (selling for the b2b professional). He has completed over 2,000 keynote speeches, delivered over 10,000 hours of sales training and completed over 1,000 sales coaching sessions since becoming a Master sales trainer. His clients include Dell (where he was the lead retail strategy consultant), New Balance, Life Fitness, Office Depot, Do it Best, Hyatt Regency, Disney, AmerisourceBergen, Chandler Signs, Golf Galaxy, Staples, Rockler and many more.
Release date NZ
June 23rd, 2017
Illustrations, black and white
Woohoo, Incorporated
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