Cultural tourism has been identified as one of the most important of the global tourism markets. Europe hosts a vast treasure house of cultural attractions and the level of competition between cities, regions and nations to attract cultural tourists is increasing. This book reviews the cultural tourism market in Europe from a survey carried out in 1997. It analyzes the way in which cultural attractions are produced for, and used by, cultural tourists and how such cultural attractions as museums, art galleries, monuments and heritage attractions are marketed.
is Professor of Leisure Studies at Tilburg University in the Netherlands. He has led the ATLAS Cultural Tourism Project since its inception in 1991 and published widely in this field, including Cultural Tourism in Europe (1996), Cultural Attractions and European Tourism (2001), Tourism, Creativty and Development (2007), Cultural Tourism: Global and Local Perspectives and Eventful Cities: Cultural Management and Urban Regeneration (2010).