Crystallizing Public Opinion

By:

Edward L. Bernays

Format:

Hardback

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Description

In writing this book I have tried to set down the board principles that govern the profession of public relations. It is certain that the power of public opinion is constantly increasing and will keep on increasing. It is equally certain that it is more and more being influenced changed stirred by impulses from below. The danger which this development contains for a progressive ennobling of human society and a progressive heightening of human culture is apparent. The duty of the higher strata of society-the cultivated the learned the expert the intellectual-is therefore clear. They must inject moral and spiritual motives into public opinion. Public opinion must become public conscience.

Release date NZ

April 23rd, 2024

Author

Edward L. Bernays

Audience

General (US: Trade)

Pages

126

Dimensions

152x229x11

ISBN-13

9798880903573

Product ID

38765407

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