Competent handling of cross-cultural differences matters. Cross-cultural competence is necessary to survive, thrive and develop a diversity management that is sustainable, fair and feasible. In a striking new edition, this textbook introduces critically all the themes and concepts required to excel in courses in cross-cultural management, international management, and global business. New themes covered for the first time include: diversity management school and its impact upon corporate communications the unexpected backlash of "the Russian empire" and its influence upon the European integration the global financial crisis and the Obama election as the global "anchoring" events and their subsequent management the "Slumdog millionaire" analysis as the example of global creative industries producing communication commodities Cross-Cultural Competence is a skillful textbook built on a passion for diversity, respectful recognition of difference, and manageable interactions, all of which are of interest to managers, consultants, professionals and students.