Business & Economics Books:

Creative Fashion Presentations

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Paperback / softback

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Creative Fashion Presentations by Polly Guerin
$191.00
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Description

This brand new edition of Creative Fashion Presentations provides an insider's look into how creative presentations impact the introduction or sale of fashion and other products at the trade and consumer levels. The entire spectrum of professionals who use creative presentations is covered, including fashion forecasters, fibre/fabric companies, promotion associations, designers, manufacturers, retailers and apparel marts. Forms of presentations discussed range from visual boards to couture and pret-a-porter fashion shows. Guerin's chapter on fashion show production is in effect a mini course on how to organise and develop themes and methods for trade or consumer shows.

Author Biography

Polly Guerin is an adjunct professor at the Fashion Institute of Technology where she has taught creative fashion presentations, introduction to the fashion business, product knowledge and consumer motivation. She is a professional fashion consultant whose first job was as reporter for Women's Wear Daily. In addition to Creative Fashion Presentations, Guerin has published articles in magazines such as Art and Antiques, Doll World and Doll House Miniatures and is host and creator of a radio show, The Daily Candy, for FIT's radio station. She is a member of The Fashion Group International, Trends and the Art Deco Society of New York and is involved with the High School of Fashion Industries.
Release date NZ
January 1st, 2005
Author
Country of Publication
United Kingdom
Edition
2nd Revised edition
Illustrations
illustrations, 4 pp colour section
Imprint
Fairchild Books
Pages
496
Dimensions
216x279x27
ISBN-13
9781563672507
Product ID
1980496

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