"This enlightening book not only shows why people reject creativity but provides solutions on how to switch one's thinking and truly welcome it." -Publishers Weekly "This book completely changed the way I think about creative innovation." -Cal Newport, author of Deep Work and So Good They Can't Ignore You All corporate CEOs, top executives, and other business leaders say they want creativity and need real innovation in order to thrive. But according to startling research from management professor Jennifer Mueller, business leaders chronically reject creative solutions, even as they profess commitment to innovation. Mueller's research also reveals that it's not just CEOs but educators, parents, and other social trendsetters who struggle to accept new and creative ideas. Mueller parses the tough questions that these findings raise. Could people have an inherent prejudice against creative ideas? Could the mindset we use to evaluate ideas turn this prejudice on or off? Mueller describes how to shift your mindset to better recognize creative opportunity, and she provides counterintuitive recommendations to help people embrace the creative ideas they want. AUTHOR: DR. Mueller holds a doctorate in social psychology and has taught at top business schools, including Wharton, the Yale School of Management, and New York University's Stern School of Business. Her highly acclaimed paper "The Bias Against Creativity" went viral, was downloaded more than 65,000 times, and was heralded as "famous" by an article in The Atlantic. She currently serves on the faculty at the University of San Diego and lives in Solana Beach, California.