The Authors: Michael B. Goodman is Professor at Baruch College/City University of New York, where he is Director of the MA Program in Corporate Communication. He is Founder and Director of CCI Corporate Communication International. He is also Adjunct Professor of Corporate Communication at Fairleigh Dickinson University, and Visiting Professor of Corporate Communication at Aarhus School of Business (Denmark), University of Johannesburg (South Africa), Bangkok University, and Hong Kong Polytechnic University. He has published widely, including Work with Anyone Anywhere: A Guide to Global Business and Corporate Communication for Executives. He is on the Editorial Advisory Board and is Associate Editor for North America of Corporate Communication: An International Journal. He has been a consultant to more than 40 corporations and institutions on corporate communication, managerial communication, problem-solving, new business proposals, change, and corporate culture. Peter B. Hirsch has more than 25 years experience in counseling global corporations and runs an independent consulting firm specializing in corporate reputation and issues management. He has also worked with foreign governments, including the governments of Greece, Colombia, and the Philippines. Previously, he was a partner at Porter Novelli, where he established the corporate communication practice and served as Global Practice Leader for Corporate Affairs. He has been Adjunct Professor teaching courses on a range of corporate communication topics at Baruch College/City University of New York, Columbia University, and Fordham University. He has also lectured at Fairleigh Dickinson University and New York University. He has written numerous articles, including «The Ulysses Project» (Journal of Business Strategy) and «My Country Is Different» (Corporate Communication, An International Journal). He is a member of the advisory board of Corporate Communication International and a member of the Public Relations Society of America.