Computers & Internet Books:

Computing and Building around Tie Strength in Social Media

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!
$197.00
Available from supplier

The item is brand new and in-stock with one of our preferred suppliers. The item will ship from a Mighty Ape warehouse within the timeframe shown.

Usually ships in 2-3 weeks
Free Delivery with Primate
Join Now

Free 14 day free trial, cancel anytime.

Buy Now, Pay Later with:

4 payments of $49.25 with Afterpay Learn more

6 weekly interest-free payments of $32.83 with Laybuy Learn more

Availability

Delivering to:

Estimated arrival:

  • Around 29 Apr - 9 May using International Courier

Description

Relationships make social media social. But not all relationships are created equal. We have colleagues with whom we correspond intensely, but not deeply; we have childhood friends we consider close, even if we fell out of touch. Social media, however, treats everybody the same: someone is either a completely trusted friend or a total stranger, with little or nothing in between. In reality, relationships fall everywhere along this spectrum, a topic social science has investigated for decades under the name tie strength, a term for the strength of a relationship between two people. Despite many compelling findings along this line of research, social media does not incorporate tie strength or its lessons. Neither does most research on large-scale social phenomena. Simply put, we do not understand a basic property of relationships expressed online. Computing and Building around Tie Strength in Social Media takes a wide view of the problem, merging the theories behind tie strength with the data from social media. It shows how to reconstruct tie strength from digital traces in online social media, and how to apply it as a tool in design and analysis. Specifically, this monograph makes two core contributions. First, it offers a rich, high-accuracy and general way to reconstruct tie strength from digital traces; traces like recency and the emotional content of messages. For example, the model can split users into strong and weak ties with nearly 89% accuracy. It outs forward the argument that this offers us a chance to rethink many of social media's most fundamental design elements. Second, it showcases an example of how we can redesign social media using tie strength: a Twitter application open to anyone on the internet which puts tie strength at the heart of its design. Through this application, called We Meddle, it is shown that the tie strength model generalizes to a new online community, and that it can solve real people's practical problems with social media. In a sense, Computing and Building around Tie Strength in Social Media links the online to the offline as it connects the traces we leave in social media to how we feel about relationships in real life.
Release date NZ
October 30th, 2014
Audience
  • Professional & Vocational
Pages
128
Dimensions
156x234x7
ISBN-13
9781601987983
Product ID
22241764

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...