This text focuses on the diagnosis and implementation of a firm's strategic plan by means of "the cycle of success", which looks at superior performance results from the convergence of competitive strategy, the expectations of its targeted buyers, and the implementation of strategy-specific operating policies and practices. Through a case study and focused exercises, readers are lead to identify the specific weighted mix of product features, service and price through which a firm seeks to gain a competitive advantage. This mix is extended to designing strategy-specific operations, policies and practices. A measurement system that monitors and communicates the firm's strategy is developed, which in turn leads to a model of strategic leadership. This book aims to guide the reader to help a firm craft its competitive strategy, contribute to building an effective management team, and help develop a coherent organization.
William G. Forgang is professor of economics and business at Mount Saint Mary's College in Maryland.