This text gives practical advice on obtaining the right information and then using that information intelligently to develop strategies that will outstrip the competition. The subject area of competitive intelligence and its analysis broadens the outlook of the "Practical Strategy" series by appealing to marketeers as well as practising managers. This book explains how the concepts have evolved, gives practical explanations of how to use methods of analysis, faces up to the issue of obtaining the right information and shows how to use the results to develop competitive strategies.
David Hussey is a well--known international authority on strategic management, with experience as both a practitioner and a consultant to major companies from many industries. He was 18 years with Harbridge House (14 years as Managing Director of Harbridge Consulting Group Ltd). He is author or editor of 24 books on strategy or management development. One of the founders of the Strategic Planning Society, and a director of the Japan Strategic Management Institute, he is currently visiting professor in strategic management at Nottingham Business School. He is editor of the Journal of Strategic Change. His current interests include the development of practical strategic analysis methods, and improvements to the process of implementing strategic decisions. Per V. Jenster is Research Professor at the Copenhagen Business School, Denmark, and Associated Director of Company Programs at the Center for Industrial Management and Industrial Development, Lausanne, Switzerland. He was previously Professor at the International Institute for Management Development (IMD), where he was Director of IMDa s Managing Industrial Market Strategy programme. He holds a Cand.Oecon from the University of Aarhus (Denmark) and a PhD in Strategic Management and Information Systems from the University of Pittsburgh. He is author of six textbooks dealing with strategic management and industrial marketing, and numerous articles and case studies within the strategy and marketing area. His research interests lie in outsourcing and facility management by industrial firms and supply chain management. Dr Jenstera s consulting work extends from firms in high technology industries to food processors and consumer goods manufacturers, and he serves on the board of a number of major business organizations.