Business & Economics Books:

Butterfly Economics

A New General Theory of Social and Economic Behavior
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Paperback / softback
$66.00
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Description

A beautifully written and engaging look at the cutting edge where economics meets complexity theory. In this cogently and elegantly argued analysis of why human beings persist in engaging in behavior that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

Author Biography:

Paul Ormerod has been head of the Economic Assessment Unit at The Economist and a visiting professor at the Universities of London and Manchester. He lives in London.
Release date NZ
January 4th, 2001
Author
Audience
  • General (US: Trade)
Country of Publication
United States
Imprint
Basic Books
Pages
240
Publisher
Basic Books
Dimensions
128x203x15
ISBN-13
9780465053568
Product ID
2719025

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