Today, industry lines are blurring. To win new clients, to make more sales, or to find a new job, you must position and market your company, your services, your products, and your own abilities correctly and unforgettably. But how? Elisa Southard helps you sharpen your skills using nine distinct marketing tools, and shows you how to apply each of them to your own unique situation...and better yet, at almost no cost. You will discover: how to power up a new practice or service; how to plug into a marketing frame of mind; how to grip interest with a powerful introduction; when to deliver your message; how to nail down your ideas without getting tongue-tied; how to stretch one idea into multiple client contacts; and how to recharge your results.