"Who am I?" This may not be a question you ask yourself often, but its answer will help you define your purpose and why you were created. Brand U! is a guide to help teens and young adults challenge societal norms and get to the essence of who they are during the journey of self-discovery. Through relatable, encouraging, and at times frank narration, this book explains the various components that create a person's "brand." It not only speaks to many issues people face during their critical teenage years, but it can also be used as a resource to stay encouraged in today's pressure-filled society. Everyone is created in the image of God, but not everyone is a child of God. When you accept Jesus as a savior, you are branded as one of His. When you know who you are and whose you are, your brand will speak for itself. Allow the world to see the power you possess!