Business & Economics Books:

Brand Manners

How to create the self-confident organisation to live the brand

Format

Paperback

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Brand Manners by Hamish Pringle
$60.99
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Description

How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication, a reputation can be ruined by one poor interaction with a customer. The challenge for any brand-focused company is to ensure that the whole organisation actually 'lives' the brand. New in paperback, Brand Manners is the runaway bestseller that demonstrates why a company needs, and how it can create, a branded service culture that consistently exceeds customer expectations. Drawing on a host of major case studies, Hamish Pringle and William Gordon show how any company can align its internal and external brand values to build a 'self-confident' organisation.
Release date NZ
March 25th, 2003
Country of Publication
United Kingdom
Imprint
John Wiley & Sons Ltd
Pages
336
Dimensions
155x227x20
ISBN-13
9780470856109
Product ID
3090475

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