Brand Luther

How an Unheralded Monk Turned His Small Town into a Center of Publishing, Made Himself the Most Famous Man in Europe...

By:

Andrew Pettegree

Format:

Paperback / softback

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Description

In Brand Luther, historian Andrew Pettegree illustrates Martin Luther's great gifts not simply as a theologian, but as a communicator, indeed, as the world's first mass-media figure; its first brand. Publishing in advance of the Reformation's 500th anniversary, Brand Luther fuses the history of religion, printing and capitalism into one enthralling story, revolutionising our understanding of one of the pivotal figures and eras in all of human history.

Author Biography:

Andrew Pettegree is Professor of Modern History at the University of St Andrews, where he was the founding director of the St. Andrews Reformation Studies Institute. He is the author of a number of books on the Reformation and the history of communication, including Reformation and the Culture of Persuasion, The Book in the Renaissance, which was a New York Times Notable Book of 2010, and The Invention of News. In 2015 The Invention of News won the Goldsmith Prize of the John F. Kennedy School of Government at Harvard University. He lives in Fife, Scotland. From the Hardcover edition.

Release date NZ

October 25th, 2016

Author

Andrew Pettegree

Audience

General (US: Trade)

Pages

400

Dimensions

141x213x22

ISBN-13

9780399563232

Product ID

25539727

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