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Bancassurance in Europe by Tobias C. Hoschka
Bancassurance in Europe by Tobias C. Hoschka
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Bancassurance in Europe

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Description

This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful.
Release date NZ
January 1st, 1994
Audience
  • Professional & Vocational
Edition
1st ed. 1994
Illustrations
xii, 174 p.
Pages
174
Dimensions
140x216x11
ISBN-13
9781349234578
Product ID
24554257

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