Non-Fiction Books:

Ashes To Ashes

Sorry, this product is not currently available to order

Here are some other products you might consider...

Ashes To Ashes

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Ashes To Ashes by Richard Kluger
Unavailable
Sorry, this product is not currently available to order

Description

"Ashes to Ashes" is a monumental history of the American tobacco industry: its awesome and ironic success in developing the cigarette, modern society's most widespread instrument of self-destruction, into America's most profitable consumer product: its energized, work-obsessed royal families, the Dukes and the Reynoldes, and their battling successors like the eccentric autocrat George Washington Hill and the feisty Joseph F. Cullman: its generations of entrepreneurial geniuses: its cunning business strategies and marketing dazzle: its deft political power plays: its relentless, often devious attacks on antismoking forces in science, public health, and government. And there is the weirdly symbiotic relationship of an industry geared at any cost to sell, sell, sell cigarettes, and an American public habituated to ignore all warnings and buy, buy, buy. Here is how the leaf that was the New World's most passionately devoured gift to the Old grew into humankind's most dangerous consumer product, employing whole rural populations, fattening tax revenues, and spawning a ring of fiercely competitive corporate superpowers; how tobacco's peerless public-relations spinners, applied their techniques to becloud the overwhelming evidence of the cigarette's lethal and addictive nature; and finally, at this historic moment in the cigarette wars, how both the besieged industry and the aroused public-health forces nationwide are maneuvering as the battle rages ever more ferociously.

Author Biography

Richard Kluger began a career in journalism at The Wall Street Journal, and was a writer for Forbes magazine and then the New York Post before becoming literary editor of the New York Herald Tribune during its final years. In book publishing he served as executive editor at Simon and Schuster, and editor-in-chief at Atheneum. A fulltime writer since 1974, he is the author of two other works of social history -- Simple Justice, an account of the epochal 1954 Supreme Court decision outlawing school segregation, and The Paper, on the life and death of the Herald Tribune; each was nominated for the National Book Award. The best known of his six novels are Members of the Tribe and The Sheriff of Nottingham. Kluger and his wife, Phyllis, who have two sons and have written two novels together, live near Princton, New Jersey. From the Hardcover edition.
Release date NZ
July 29th, 1997
Country of Publication
United States
Imprint
Vintage Books
Pages
811
Dimensions
133x210x36
ISBN-13
9780375700361
Product ID
1666851

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 235 Banana Points