This manual provides worked examples of all of the exercises in the accompanying textbook, thus enabling students to check their own workings, develop analytical and statistical business skills, and build up their confidence in being able to solve business problems statistically. It contains solutions to exercises at the end of each chapter of Wegner's handbook that are to be solved manually to highlight the rationale of the technique.

Author Biography

Trevor Wegner is a statistical consultant, a former lecturer of marketing research and management science at the University of Cape Town, and the author of "Quantitative Methods for Marketing Decisions."