Fiction Books:

Analysing Media Texts

Format

Paperback

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Analysing Media Texts by Andrew Burn
$87.99
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Description

Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts which employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The methods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Author Biography

Dr Burn is a lecturer in Media Education at the London Institute of Education. David Parker is Director of Research, Impact and Learning at Creativity, Culture and Education (CCE).
Release date NZ
October 23rd, 2003
Author
Country of Publication
United Kingdom
Illustrations
1, black & white illustrations
Imprint
Continuum International Publishing Group Ltd.
Pages
104
Dimensions
216x140x5
ISBN-13
9780826464705
Product ID
1676140

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