Excerpt from Alternative Markup Decision Rules and Their Profit Implications On the other hand, studies of marketing programs for producers show little interest in the economic impact of intermediaries through whom their products are sold, and markup is thus in general not given much attention in marketing decision models. In this paper markup decisions will be examined from both the producer's and the retailers' point of View. We will consider a market consisting of a monopolistic producer, who sells to independent intermediaries, who in turn sell to final consumers. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.