Non-Fiction Books:

Advertising Cultures

Gender, Commerce, Creativity

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Advertising Cultures by Sean Nixon
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The economic and cultural role of the 'creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. The Culture of Advertising presents a case study of the social make-up, informal cultures and subjective identities of these creative practitioners.

Author Biography

Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex.
Release date NZ
February 27th, 2003
Country of Publication
United States
SAGE Publications Inc
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