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Advertising Cultures by Sean Nixon
Advertising Cultures by Sean Nixon
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Advertising Cultures

Gender, Commerce, Creativity
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Description

The economic and cultural role of the 'creative industries' has gained a new prominence and centrality in recent years. These worlds are explored here through the most emblematic creative industry: advertising. The Culture of Advertising presents a case study of the social make-up, informal cultures and subjective identities of these creative practitioners.

Author Biography:

Professor Sean Nixon is Head of the Department of Sociology and Director of MA Advertising and Marketing and the Media. at the University of Essex. 
Release date NZ
February 27th, 2003
Author
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
184
Dimensions
156x234x10
ISBN-13
9780761961987
Product ID
2067754

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