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Advertising as Communication by Gillian Dyer
Advertising as Communication by Gillian Dyer
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Advertising as Communication

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Advertising as Communication

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Description

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
Release date NZ
November 18th, 1982
Author
Audiences
  • General (US: Trade)
  • Tertiary Education (US: College)
Pages
248
Dimensions
138x216x19
ISBN-13
9780415027816
Product ID
1678016

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