Absatzorientiertes Handeln Von Unternehmensgrundern Im Internet
Implikationen Einer Kognitionswissenschaftlichen FundierungBy:
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Author Biography
Dr. Kati Schmengler promovierte bei Prof. Dr. Lambert T. Koch am Lehrstuhl fur Wirtschaftswissenschaft, insb. Unternehmensgrundung und Wirtschaftsentwicklung der Bergischen Universitat Wuppertal. Sie ist Consultant bei Marketing Partner Consulting GmbH, Wiesbaden."
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