Business & Economics Books:

A Question of Trust

Sorry, this product is not currently available to order

Here are some other products you might consider...

A Question of Trust

The Crucial Nature of Trust in Business, Work and Life - And How to Build it



Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

A Question of Trust by Sally Bibb
Sorry, this product is not currently available to order


Trust is the mandate for making so many important decisions in our lives - from our choice of partner to the brand of car we drive and the neighbourhood we choose to live in. In business, trust is central to success: it leads to employee commitment and motivation; it allows people to take risks and so encourages innovation; and it increases customer loyalty. And yet, despite its value, companies are more likely to lose trust than gain it. Trust can be tough to define, complex to understand and hard to achieve, but the payoffs are exceptional. This critically acclaimed book clarifies the value of trust within a company and the costs incurred when trust is gone. The authors describe the anatomy of trust and explain (using fascinating examples) how trust is built within the company and how it's developed with customers. This is an important management book for an age when trust really does matter.

Author Biography

Sally Bibb is with The Economist Group, where she is currently Director of Group Sales Development. She is the author of The Stone Age Company (Cyan). Jeremy Kourdi is a consultant and author of several business books, including The Economist Guide to Business Strategy.
Release date NZ
March 20th, 2007
Country of Publication
United Kingdom
Cyan Books
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...

Buy this and earn 162 Banana Points