New Zealand Election Study (NZES) data from a sample of 2,830 eligible
voters, A Bark But No Bite explores a puzzle. While there was a lot of talk
about inequality before the 2014 general election in New Zealand, and during
the campaign, concern about inequality appeared to have no tangible effect on
the election outcome. This book shows that, by its attention to the concerns
of middle ground voters, the National Government had reduced the potential of
policy differences to drive voter choices. Perceptions of competence and
effective leadership were the National's strongest suit, crowding out voter
concerns over matters of policy. When voters did consider policy, inequality
and related concerns were second to the economy. Traditional priorities about
health and education, and perceptions of party differences on these matters,
had faded into the background.
Meanwhile, voters doubted the opposition Labour Party's ability to govern
effectively in an alternative coalition to that of the National-led
government. Labour's policies were too many. In various ways, they would have
chipped away at inequality, but lacked a coherent narrative and presentation.
This book confirms that Labour's proposal to increase the age for receipt of
New Zealand superannuation gained Labour no new votes.
Hopes that the `missing million' people who failed to turn out to vote in
2011 would vote in 2014 and give an advantage to the left were unfulfilled. A
comprehensive study of the 2014 election, this book provides a detailed
account of all these findings, and a host of others.